We're thrilled to announce our investment in Fable, a company on a mission to revolutionize B2B sales by empowering sales teams to craft deal-winning demos every single time.
The B2B sales landscape is undergoing a significant shift. Today's buyers are more educated and expect a seamless, personalized experience when evaluating software solutions. They want the freedom to explore products independently, just as they do in their personal lives. However, the current state of B2B sales fails to meet these expectations, with long, complex buying journeys involving multiple stakeholders and interactions.
Demos are the most crucial aspect of the buying experience, directly impacting a company's bottom line. Yet, a staggering 97% of buyers admit that a bad demo can lead to a lost sale. SaaS companies consistently struggle to deliver compelling demos, with issues ranging from lack of personalization and relevance to glitches and outdated data.
Enter Fable, a no-code demo builder that enables sales teams to create interactive, high-fidelity demos without developer involvement. With Fable, sales reps can easily customize demos for every prospect, use case, and industry, replicating an authentic product experience. By delivering demos earlier in the buying process and providing interactive leave-behinds for champions, Fable empowers sales teams to close deals faster and more effectively.
Fable's platform offers a wide range of benefits across the organization:
- Sales teams can drastically shorten sales cycles, improve quota attainment, and increase close rates.
- Sales engineers can collaborate with non-technical teams to create personalized demos at scale, freeing up time for strategic accounts.
- Marketing teams can boost engagement rates and accelerate MQL conversion by providing prospects with hands-on product experiences.
- Product and customer success teams can leverage interactive demos for product launches, upselling, and customer support.
The market opportunity for Fable is immense, with an estimated TAM of $5.8 billion based on the 3.2 million sales reps in their ideal customer profile. As companies increasingly recognize the importance of sales technology in driving performance, Fable is well-positioned to become an essential tool for top-performing teams.
We're excited to back Fable's exceptional founding team, who bring a wealth of experience in B2B SaaS and a proven track record of success. Vikas Potta (CEO), an IIM Bangalore graduate with over a decade of B2B SaaS GTM experience, led the 0-1 journey at Zepo and co-led the FusionCharts acquisition. Siddeshwar Patri (COO), an IIT Madras alumnus and former McKinsey consultant, co-led the FusionCharts acquisition and served as chief of staff. Akash Goswami (CTO), a 2x founder and experienced engineering leader, successfully exited a data analytics company and held key roles at Unacademy, ThoughtSpot, and FusionCharts. Their deep understanding of the challenges faced by sales teams and their ability to execute make them the perfect team to tackle this problem.
By investing in Fable, we're not just backing a product; we're supporting a vision to transform the way B2B sales are conducted. We believe Fable has the potential to become the go-to platform for creating and delivering deal-winning demos, revolutionizing the sales process for companies across industries.
We're thrilled to partner with Vikas, Siddeshwar, Akash, and the entire Fable team as they embark on this journey to redefine B2B sales. As more companies adopt Fable's innovative solution, we anticipate a significant shift in how software is bought and sold, with personalized, interactive demos becoming the new standard.
If you're a B2B sales team looking to close more deals with personalized, interactive demos, see how Fable can help at sharefable.com.